Michelle realized her passion for horses as an undergrad at Murray State University and never looked back. That passion led her to a masters in agricultural communications from Oklahoma State University and a career in marketing and communications. She spent more than six years at the American Quarter Horse Association overseeing marketing and communication efforts; driving customer acquisition and retention; and developing brand messaging and strategy. Originally from southern Indiana, she now lives in Amarillo with her husband and daughter. She owns two American Quarter Horses and actively competes in barrel racing.